As we step into any retail space, we are immediately drawn into its illumination. But this isn’t by chance; it’s a strategy. The truth is, lighting is one of the most powerful tools that retail spaces have to attract and engage customers.
So where do you begin? What kind of lighting attracts customers? How can its tones influence mood and, consequently, sales? These are just a few of the questions we address in this article, so that you too can harness the full potential of lighting and create a memorable experience for your customers.
The influence of lighting in commercial spaces
To ensure the success of your business, it is essential to put yourself in the shoes of the customer. Thus, when diving into the shopping experience, there are several factors to consider. As we have already mentioned, illumination can be a powerful ally to enhance your products and the environment itself. Furthermore, it contributes significantly to the atmosphere and the message you want to convey about your commercial space. On the other hand, it is capable of influencing customers’ emotions, the time they spend on the premises, and, of course, their purchasing decisions.
Do you want to emphasize a particular product? Create a focal area? Bring life with vibrant colors or textures? Then the key lies in choosing the appropriate lighting. And here’s our first tip for you: by combining elements of direct and indirect lighting, a wide range of creative possibilities opens up. The interplay of light and shadow generated by strategically positioned spotlights not only adds visual appeal to the space but also alleviates eye strain, providing a more inviting environment.
And what strategies should you adopt?
Illuminate to highlight
Directed lighting plays a fundamental role in our perception and interaction with the space around us. By strategically positioning luminaires and controlling the quality of the emitted light, you are directly influencing the customer’s gaze.
Therefore, the strategic arrangement of lighting is essential to highlight products, especially new arrivals or promotions. By using tracks, spotlights, or adjustable luminaires, it is possible to easily emphasize what you want in your commercial space.
Create a focal point
A focal point is essential for customers to orient themselves in space. For example, a pendant light or another prominent piece can play this crucial role.
It is also important to consider that the harmony between focal lighting and other light sources adds layers of depth and dimension to the environment, which is an added benefit.
Captivate from the window shop
It’s the calling card for your retail space and a first invitation to the curious gaze. The shop window not only displays the available products but also tells a story, attracting potential customers to enter and explore.
To achieve this goal, lighting should be strategically considered. How? By resorting to a clever combination of light and design to captivate the senses, or strategically positioned projectors, either surface-mounted or recessed. The choice of LED light sources is particularly valued, given their energy efficiency and durability. Furthermore, the use of LED strips allows for the creation of a versatile play of lights, with a variety of designs and applications that can enhance depth and volumetric effects in the environments.
Enhance the shelves
Imagine yourself strolling through a store and your eyes are naturally drawn to the shelves and displays, where light is skillfully used to enhance each product irresistibly.
This lighting not only highlights the distinctive features of each product but also creates a cozy and inviting atmosphere. From small-sized spotlights creatively illuminating the furniture to subtly designed effects that accentuate crucial details, each element is carefully presented under the right light for a memorable shopping experience.
Use colors according to the strategy
Colors and shades of light play a vital role in creating specific atmospheres within retail spaces. Opting for warm tones, such as yellows and oranges, can provide a feeling of comfort and sociability, perfect for places like clothing stores or cozy cafes.
On the other hand, cool colors like blues and whites can impart a more contemporary and invigorating environment, ideal for spaces dedicated to technology or fitness. By strategically articulating colors and shades of light, it’s possible to influence the mood and behavior of customers, making the shopping experience more enjoyable and engaging.
Discover some KATOA suggestions:
SCUTT 63S: a LED luminaire for suspended application, with a design adjustable to space needs.
SCUTT 47E: for recessed ceiling application, it’s a LED luminaire available in five finishes, combining functionality and elegance.
PIPE: a tubular luminaire for protruding application that adapts to any setting, offering bright illumination to enhance the space.
SCUTT 3R: designed for suspended application, this luminaire with an extruded aluminum profile is equipped with a PMMA lens.
Challenge us to enlighten your business!
If you need any further support, please contact our team.
